Acquisition
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Acquisition
Breyers Toppings Launches $1 Million Marketing Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.
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Acquisition
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Acquisition
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.
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Acquisition
Finding the Right Lead Generation Strategy
What is the best strategy for your company, inbound or outbound marketing?
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Acquisition
Why You Should Care About Customer Journeys
(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]
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Acquisition
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors.
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Acquisition
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.
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Acquisition
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
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Acquisition
Red Roof Inn Turns 40, Celebrates with a Road Tour
Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]
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Acquisition
Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.