Acquisition
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Acquisition
Benihana Digital Passport Challenge Encourages Frequent Visits
The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
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Acquisition
Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
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Acquisition
Google+ Local Optimization: What You Should Know
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.
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Acquisition
Twitter as a Lead Generation Tool
These six tips offer effective ways to use Twitter as a lead generation tool.
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Acquisition
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Acquisition
5 Tips for Capitalizing on the Short Holiday Shopping Season
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.
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Acquisition
3 Steps to Stop Losing Leads
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
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Acquisition
Marketing Tech Investments to Watch in 2014
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
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Acquisition
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Acquisition
Consumer Packaged Goods Creative Showdown: Slideshow
A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.