Acquisition
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Acquisition
What You Need: Tech Requirements for Lead Gen
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
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Acquisition
Utilizing Advanced Analytics to Improve B2B Marketing Efforts
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
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Acquisition
Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.
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Acquisition
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
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Acquisition
Solid Gold Case for Calibrating Marketing Automation Results
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
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Acquisition
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Acquisition
The Importance of Technology and Automation in Lead Gen
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
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Acquisition
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Acquisition
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.