Acquisition
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Acquisition
Jack Daniel’s is Back with its Photo-Sharing Campaign
This photo-sharing campaign runs for 8 weeks, each with a different theme, like “Take Summer by Swarm.”
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Acquisition
Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
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Acquisition
2014 Top Shops Call for Applications
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
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Acquisition
How to Allocate and Manage a Digital Marketing Budget
The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.
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Acquisition
Ideas for Driving Growth With Lead Management
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
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Acquisition
Full Agenda Announced for B2B LeadsCon Summit 2014
The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]
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Acquisition
The Difference Between Exclusive and Shared Lead Models
Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.
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Acquisition
Automation Helps Helix Generate Education Leads
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.