Acquisition
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Acquisition
Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?
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Acquisition
Do you Rely on Gut Instinct Over ROI?
A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.
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Acquisition
Improve Direct Mail Response with Personalized URLs
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.
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Acquisition
The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
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Acquisition
3 Reasons Your Employees Should Be Thought Leaders
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
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Acquisition
Secrets to a Better Sales Team
You may have an amazing lead development and marketing program in place. But if you don’t have a sales force ready to cultivate relationships and convert those leads, it really doesn’t matter.
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Acquisition
The Challenges of Legal Lead Gen
Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.
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Acquisition
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
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Acquisition
Know Your Customer Everywhere in the Funnel
It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.
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Acquisition
DQ’s Marketing to “Fans,” Not “Customers,” Pays Off
As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.