Acquisition
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Acquisition
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
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Acquisition
The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
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Acquisition
Lessons from Harley-Davidson on Seasonal Marketing
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
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Acquisition
Mountain Dew Brings Back “Do the Dew”
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the “Do the Dew” tagline for Mountain Dew.
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Acquisition
3 Lessons from Prudential’s “Bring Your Challenges” Campaign
Prudential looked into our brains to find out why we’re so irrational when it comes to saving, took that info and launched the “Bring Your Challenges” campaign.
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Acquisition
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
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Acquisition
SeaWorld Brand Campaign Takes on PETA
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.
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Acquisition
Marriott’s Global CMO on Marketing to Millennials
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
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Acquisition
3 Campaigns that Got it Right
This author takes a look back at three spectacular campaigns and why they worked.
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Acquisition
8 Best Practices to Optimize Your Incentive Program
Adopt these eight best practice”resolutions to optimize your incentive program in 2015.