Acquisition
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Acquisition
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
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Acquisition
The Profound Truth Behind Pampers New Video
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.
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Acquisition
Five Ideas to Better Leverage Big Data
Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.
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Acquisition
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Acquisition
Maximizing Media Spend Along the Customer Journey
In an age of immediate access and increasingly complex buying processes, it’s never more important to maximize your media spend: 5 Actionable Tips
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Acquisition
5 Lessons from Taylor Swift’s Marketing Magic
Taking a page from Taylor Swift, here’s 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.
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Acquisition
The Cannes Lions’ Grand Prix Winners
If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.
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Acquisition
Marriott Tests Unique Concepts to Appeal to Millennials
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
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Acquisition
Writing a Brand Case Study? Do This, Don’t Do That!
A brand case study is an important tool to show off your hard work. This inforgraphic showing do’s and don’ts will help you get it right.
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Acquisition
Delta Faucet Breaks “Most People Showering at Once” World Record
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.