Acquisition
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Acquisition
5 Ways (You Haven’t Thought of) to Improve Social Marketing
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.
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Acquisition
Marriott’s #LoveTravels Hits Hot Button Immigration Issue
Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.
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Acquisition
Going to the Theater? Drive a Volvo from your Seat
Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.
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Acquisition
3 Must Dos When Marketing to Millennials
This article goes into detail on three things that are important to keep in mind when marketing to Millennials.
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Acquisition
6 Tips to Improve Loyalty Programs
Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.
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Acquisition
Chief Marketer Listline Aug. 17
Lists featured this week include Mom365 and Logos Bible Study Software.
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Acquisition
7 Reasons to Market to Baby Boomers on Social
Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.
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Acquisition
Consumers See the Value in Fee-Based Loyalty Programs
Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.
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Acquisition
Is Vine Right for Your Branded Content?
Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here’s tips to turn your branded content into a Vine star.
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Acquisition
Absolut Elyx tries to Knock Off Grey Goose: Forbes Video
Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO’s massive loft apartment in NYC.