Acquisition
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Acquisition
4 Top Agency Worries and How to Overcome Them
@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.
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Acquisition
Influencer Marketing Do’s and Don’ts
Here’s a hot list of do’s and don’ts when it comes to influencer marketing.
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Acquisition
7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches
Turns out, an essay contest isn’t just for marketers. The owner of an inn in Maine ran just such a contest to sell her inn but not without headaches.
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Acquisition
Calvin Klein Still Thrives on Sexy: CMO
Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.
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Acquisition
Airbnb Disrupts the Travel Industry and Marketing Norms
Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.
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Acquisition
Jeff Charney, Progressive CMO: You Better Out-Create
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
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Acquisition
Forbes First Ranking of Top YouTube Stars
Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.
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Acquisition
Reebok Shuns Facebook, Finds Fame in Instagram
Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.
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Acquisition
Can Marketers Learn to Love Ad Blocking?
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.