Acquisition
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Acquisition
Can a Digital Marketing Agency Make a Difference for Your Brand?
This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.
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Acquisition
Coke Tries to Stop Sales Slide with “Taste the Feeling”
Coca-Cola hopes that its new campaign, “Taste the Feeling,” will spark a fire under sales, which have been flagging for more than 10 years.
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Acquisition
Why Referral Marketing Is a Strategic Imperative for 2016
Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.
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Acquisition
5 Reasons Account-Based Marketing Can Fail
Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.
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Acquisition
5 Lessons Video Creators can Learn From TV Broadcasting
Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry.
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Acquisition
Top 4 Marketing Tactics to Drive Millennial Sales
As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.
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Acquisition
Planning a Brand Event? 6 Ways to Hit a Home Run
Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.
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Acquisition
Chick-fil-A Steps on the Social Media Gas Pedal
Kristen Hunter, Chick-fil-A’s head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.
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Acquisition
A New Website Won’t Fix Your Brand: 3 Common Mistakes
Although digital and brand are permanently joined at the hip, mending your website woes won’t solve all your problems.
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Acquisition
3 Questions To Bring an Interactive Campaign to Life
There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.