Acquisition
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Acquisition
5 Insights Around Effective Super Bowl Ads
The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.
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Acquisition
Pepsi’s Super Social Bowl Marketing
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
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Acquisition
Focus on the Customer in Search Engine Optimization
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.
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Acquisition
Coors Light’s Musical Sidewalk Experience
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.
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Acquisition
In a First, McDonald’s Ties Sales to its App
When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales
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Acquisition
Bud Starts the Super Bowl Party with Schumer and Rogen
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
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Acquisition
What to Expect in 2016: Webinar
Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”
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Acquisition
Avocado Marketer Stresses Over 2nd Year Super Bowl Ads
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization’s second Super Bowl spot to air Feb. 7.
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Acquisition
Content Marketing 2016 Crystal Ball
A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.
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Acquisition
20 Top Social & Digital Trends Impacting 2016
Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.