Acquisition
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Acquisition
8 Brand Partnerships to Steal Ideas From
From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.
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Acquisition
Google Exec on 4 Best Practices for Content Marketing
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
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Acquisition
Ram Krishnan, Frito-Lay CMO, on Tech, Data and Chip Flavors
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
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Acquisition
Beta Testing Gen Z Story on Campus
Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.
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Acquisition
Taking the Fight to Digital: UFC CBO Garry Cook
UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.
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Acquisition
New Research Promotes Education-based Marketing
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.
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Acquisition
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
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Acquisition
American Express Replaces Ads with Content on NBC Shows
NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.
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Acquisition
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
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Acquisition
Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.