Acquisition
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Acquisition
Photo-Sharing Apps Change the Game for Restaurants
With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.
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Acquisition
Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation
Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.
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Acquisition
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
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Acquisition
The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
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Acquisition
Bud Makes Beer “Great Again”
Budweiser’s new America is in Your Hands campaign plays off the November presidential election.
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Acquisition
6 Tips for the Perfect Customer Journey
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
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Acquisition
Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
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Acquisition
Stoli’s SVP Marketing Mike Oringer on Juggling Partners
Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.
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Acquisition
eBay’s Head of Global Growth, Jody Ford, on its Social Shrewdness
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
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Acquisition
Mars Revamps CMO Position to Keep Up with Digital Age
Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.