Acquisition
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Acquisition
4 Influencer Marketing Musts to Improve ROI
Try these four musts to improve ROI with influencer marketing.
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Acquisition
Childish or Relatable? Emojis Run the Gamut in Brand Marketing
Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?
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Acquisition
Parents Share Love in Dear GapKids Back-to-School Videos
GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.
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Acquisition
Red Flags Shoot up after $1 Billion Deal for Dollar Shave Club
When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.
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Acquisition
Marketing Leaders Weigh in on 12 Key Attributes for Digital Marketing
In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.
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Acquisition
Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
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Acquisition
Visa Rounds Out Olympic Team with 10 Refugee Athletes
Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team.
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Acquisition
Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.
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Acquisition
Why Clorox Upended its Marketing Department: CMO Eric Reynolds
When a mega brand makes major changes to its marketing department, we all want to know why. Forbes talked with Eric Reynolds, CMO, at The Clorox Co. to find out.
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Acquisition
Marketing Olympic Athletes Masks Challenges in Rio
Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio.