Acquisition
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Acquisition
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
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Acquisition
The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
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Acquisition
Six Reasons Brands Should Use Health & Wellness Influencers
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
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Acquisition
Michael Phelps Mix-up on SI’s Cover: Nike or Under Armour?
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
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Acquisition
McDonald’s Puts Activity Trackers in Happy Meals
McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
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Acquisition
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
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Acquisition
A Framework, based on Pokémon Go, to Catch ’em All
Here’s a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
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Acquisition
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
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Acquisition
Erasing the Line between Content Creation and Engagement
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
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Acquisition
4 Ways Pokémon Go Masters Viral Loop Marketing
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.