Acquisition
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Acquisition
Mobile Advertising 101: Ad Types, Performance, Measurement
Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
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Acquisition
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.
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Acquisition
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
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Acquisition
American Airlines Shows Off its Chicago Cubs Fandom
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.
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Acquisition
Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
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Acquisition
10 Tips to Set Your Content on a Viral Trajectory
There are 10 important qualities that must be in place before your content can go viral.
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Acquisition
NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
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Acquisition
Lessons From Trump’s and Clinton’s Marketing Strategies
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump’s and Clinton’s marketing strategies have shaped the polls.
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Acquisition
Cultural Nuances Influence 3rd-Generation U.S. Hispanics Brand Perception: Yahoo Report
A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.
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Acquisition
Almost Half of Millennials Are Blocking Ads: Survey
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.