Acquisition
-
Acquisition
6 Marketing Lessons from Trump’s Campaign
John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”
-
Acquisition
ANA Lists Potential Legislative Issues in Trump Administration
The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.
-
Acquisition
How National Geo, Others, Repurpose One Piece of Content Across Multiple Platforms
Nat Geo has quadrupled the number of videos it creates to reach multiple audiences with the same repurposed marketing content.
-
Acquisition
KFC’s Chief Marketing & Innovation Officer on Personal Lessons Learned
Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.
-
Acquisition
7 Tips to Get Your Social Content in Front of the Right Eyeballs
Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.
-
Acquisition
5 Steps for CMOs to Juggle the Evolving Landscape
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
-
Acquisition
5 Must-Have Elements for Influencer Marketing Sales Success
Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.
-
Acquisition
Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner
The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors. Its fans really came through and voting is now underway.
-
Acquisition
3 Elements When Considering Brand-based Gamification Marketing
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
-
Acquisition
CMOs are First on the Firing Line if Growth Lags
CMOs are the first to go if growth doesn’t hit the target.