Acquisition
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Acquisition
How—and Why—to Put Snapchat to Work
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
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Acquisition
Octagon CMO Lou Kovacs Talks Sports, Investments & 2017
Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.
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Acquisition
Pinterest Rings in Holiday Marketing Campaigns: Infographic
Tis’ the season for holiday marketing campaigns and many marketers turn to Pinterest where 1.1 billion holiday pins were saved last year.
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Acquisition
7 Reasons Brands Fall Short in Fulfilling Brand Promises
Consumers want to know that if a company makes a brand promise, it keeps it. And if it doesn’t, that consumer will move on to a brand that will.
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Acquisition
Arby’s CMO Rob Lynch on the Fun and Meats that Move Sales
Arby’s CMO Rob Lynch on the fun he has running the marketing department and why the new venison burgers sold out in one day.
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Acquisition
Are you into Video Marketing? How and Why All B2B Marketers Should Be
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
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Acquisition
3 Tips to Get Those Black Friday & Cyber Monday Emails Open
To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.
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Acquisition
Chicken of the Sea Puts Gamification in Play to Sell EZ-Open Cans
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
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Acquisition
5 Ways to Maximize Offline Engagement at Your Live Events
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
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Acquisition
Starbucks Drops its Maligned Holiday Red Cups in Favor of Customer Creations
More than 1,200 individual submissions came in to design Starbucks’ Holiday Red Cups. The designs were crowdsourced from customers on Instagram.