Acquisition
-
Acquisition
Hyundai CMO Dean Evans on its All-American NFL Sponsorship
Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.
-
Acquisition
Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.
-
Acquisition
KFC CMO on CX and its Instagram Football Game Experience
KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.
-
Acquisition
Brands that Scored a Super Bowl Social Touchdown
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here’s a look at the brands that scored.
-
Acquisition
Marketers’ Most Wanted: Teachers
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
-
Acquisition
The Whys Behind Abstract Neon La Croix Cans and Other Iconic Packaging Designs
Here’s a look at how eight of the most iconic product packaging lining store shelves came to be.
-
Acquisition
Three Ways to Put Humanity Back into Digital Marketing
As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.
-
Acquisition
Getting in the Game: Pizza Hut “Squares Pick’em”
Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.
-
Acquisition
A Super Bowl Spot is No Longer an Ad, It’s Content
A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.
-
Acquisition
Pre-Super Bowl Marketing is an All-out Blitz
Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday.