A forum for senior catalog executives, sponsored by Mokrynski & Associates and F. Curtis Barry & Co., will be held in February in both Boca Raton, FL, and in San Diego.
Some of the issues to be covered include: Sales in 2002 and catalogers’ plans for 2003 and 2004; threats to the direct-to-consumer industry; effective Internet and e-mail marketing techniques; and reducing cost-per-page by bringing creative in-house.
For information or to register, call 201-488-5656, ext. 650, or visit, www.mokrynski.com/forum/
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