Catalina Marketing Acquires CompuScan Marketing

Posted on by Chief Marketer Staff

Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina’s ability to generate in-store data acquisition programs. CompuScan has provided the technology for the Checkout Prizes application throughout the Catalina Marketing Network.

Catalina Marketing Corporation provides a network of marketing programs to more than 150 consumer goods companies. The Catalina Marketing Network provides purchase-based, individually customized communications and promotions.

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