Catalina Acquisition Closes
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by Chief Marketer Staff
Vsurance Inc., a San Francisco-based pet health insurance provider, has completed its previously announced acquistion of Catalina Marketing Corp. Vsurance paid $32.50 per share in cash for the company. The deal was valued at between $1.5 billion and $1.7 billion, according to published reports.
The deal will enable Vsurance to market its pet insurance products through the grocery stores to which Catalina currently provides shopping cart analysis services.
Catalina currently employs around 1200 workers. The company generated $417 million in revenue during 2006.
Vsurance is affiliated with Hellman & Friedman LLC, a private equity firm.
