Camden, NJ-based Campbell Soup Co. in July takes its Labels for Education program on the road with a national tour visiting Kroger, Ahold, Albertsons, and Shop ‘n Save stores.
The tour will let shoppers sample products and play games while touting not only the flagship brand but Prego, Franco American, Pepperidge Farms, Swanson’s, V8, and Pace. An in-store overlay will reward 10 times the standard reward per label while the tour is on-site. Pro Motion, Inc., St. Louis, handles.
Campbell’s 29-year-old Labels for Education provides school supplies in exchange for labels.
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