Burger King is continuing its partnership with the Twilight Saga with promotions that include branded premiums, TV spots and games.
The latest installment of the saga, “The Twilight Saga: Eclipse” opens in theaters June 30.
The in-restaurant games plays off the plot in the film in which Bella is forced to choose between Edward and Jacob. Customers who buy a Value Meal will receive one game piece, while those who purchase the upsized Value Meal will receive two game pieces.
Each game piece shows an image of a character from the movie. Players select one of two scratch off areas, one representing Jacob, the other Edward for a chance to win a range of prizes including $100,000, a 2011 Volvo, a Vespa, private screenings, movie tickets for a year from Fandango and BK products and menu items.
include those in Kids Meals (charm bracelets, crest rings and other products); water bottles, paper crowns, and movie themed BK Crown Cards.
TV spots began yesterday that include “real” Twilight fans.
Summit Entertainment is handling the campaign.
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