Ad Ops

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  AI

  AI Comes to Digital Audio Advertising – and It’s Improving Personalization

  The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in digital audio advertising.

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  AI

  John Pasmore’s Inclusive ChatGPT Alternative, Latimer, Champions the Fight Against AI Bias

  In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American inventor Lewis Latimer, Latimer is now available as a more inclusive alternative to ChatGPT.

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  Behind the News

  Social Media CEOs Testify at Contentious Child Safety Hearing

  At the Senate Judiciary Committee’s most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying. 

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  Behind the News

  IAB Introduces a Diligence Platform To Help Modernize Privacy Compliance

  The IAB Diligence Platform last week at its Annual Leadership Meeting. To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy.

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  Inside the Buy Side

  Six Things We Saw, Heard, and Digested at IAB ALM 2024

  AdMonsters was in the room at the IAB’s Annual Leadership Meeting 2024, soaking up every last nugget of wisdom. The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. Brick by brick, together, we are finding solutions to some of the industry’s most pressing challenges. Following are six things we saw, heard and digested at IAB ALM 2024. 

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  cookies

  What Is the IAB Tech Lab’s Privacy Sandbox Demo Tool & How Does it Work?

  The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Using the tool, any ad tech professional can run through a demonstration of PAAPI to see how user interest groups are created and how relevant ads can reach consumers without cookies.

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  Inside the Buy Side

  Integral Ad Science’s Quality Attention and the Attention Payoff With Yannis Dosios, CCO of IAS

  Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science’s CCO, to understand why attention metrics is the new hot commodity, the development of IAS’ Quality Attention Product, and how they plan to future-proof the tech. 

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  AI

  ChatGPT Under Fire for Allegedly Violating EU Privacy Laws

  AI technology is evolving much faster than regulation can control. But regulators like Italy’s Data Protection Authority are working to ensure we can all reap AI’s benefits while complying with data ethics. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data collection methods.

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  Behind the News

  Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

  AdMonsters reported on consumers’ perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their concerns.

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  Decoder

  What Is Iab Tech Lab’s Data Deletion Request Framework & How Will It Simplify Data Deletion?

  There is currently no industry standard for completing data deletion requests. We caught up with Rowena Lam, IAB Tech Lab’s Senior Director of Privacy & Data, to see how they conducted this research, the findings, and the following steps to make a standard Data Deletion Request Framework a reality. 

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