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How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse
First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue.
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Human and Tollbit Announce Publisher Tools To Ensure AI Agents Pay for Content Access
AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem.
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2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers
Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content packaging, strategic AI integration, dynamic paywalls, multi-platform optimization, and the rise of commerce media. Not only do these shifts redefine how publishers operate but they will also unlock new opportunities to capture value and deepen audience engagement.
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The Best of AdMonsters PubForum 2024: Curated Deals, Cookieless Targeting, and AI
Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.
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Decoder
The Best AdMonsters Decoders of 2024: 8 Essential Explainers to Power Up Your Ad Tech Know-How
Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,” “How To,” and “Deep Dive” explainers in ad tech.
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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for a reason. Let’s revisit the news that defined the year and explore what’s next for 2025.
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Marketers Can Expect the Unexpected and Watch for Innovation in 2025
As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
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AI Empowers Publishers to Sell Better, If They Rise to the Opportunity
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this year. Hearst, Dotdash Meredith, Raptive, […]
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9 Ad Tech Leaders React to the DOJ’s Plans for Google
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech.
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Best of AdMonsters: Must-Read Ad Tech Articles of 2024
2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches.
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