Ad Ops
-
Inside the Buy Side
New Study Reveals GSTV Dominates Ad Attention
A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV’s prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers.
From
-
Inside the Buy Side
Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group
Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives.
From
-
Behind the News
Celebrating AAPI Heritage Month: Blitz.gg’s Eddie Lee on Breaking Stereotypes and Championing DEI
Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with Eddie Lee about the stereotypes he faced and why he loves digital advertising.
From
-
Inside the Buy Side
Advertisers, Are You Ready for This Year’s Election Cycle?
Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing.
From
-
cookies
Privacy Signals, AI in Advertising & the Democratic Dilemma
For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.
From
-
Inside the Buy Side
UI Upgrade: How Future Today is Transforming Streaming for Viewers and Brands Alike
Future Today’s apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app’s theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. Jennifer D’Alessandro, Head of Ad Sales and Marketing emphasizes that brands can create thematic takeovers related to holidays, programming, or genres.
From
-
Inside the Buy Side
TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity
Through our conversation with Meredith Brace, you’ll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes.
From
-
Behind the News
Kendrick Lamar and Drake Served Up a Side of Beef and The Creator Economy Eats Good
This past week, nothing caught the attention of the internet and social media quite like the beef between Kendrick Lamar and Drake. Yet, one of the most curious pieces of news to develop relates to the creator economy. Both Lamar and Drake allegedly removed the copyright claims on their diss tracks allowing content creators to monetize videos that include those songs.
From
-
cookies
LinkedIn Live Rewind: Unpacking the Implications of CMA’s Surveillance on Google’s Privacy Sandbox
In a detailed discussion with AdMonsters’ Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority’s (CMA) recent report and concerns regarding Google’s Privacy Sandbox.
From
-
cookies
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re accustomed?
From
