Ad Ops
-
cookies
What are the Best Practices for Using Alternative IDs?
As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying to solve the alt ID problem is not to recreate the cookie problem.
From
-
AI
#PublisherPOV: Leveraging the Power of AI w/ Burhan Hamid, SVP, Data, Product, Engineering at TIME
In the lead-up to #PubForum Austin, AdMonsters hosted a LinkedIn Live with keynote Burhan Hamid, SVP, Data, Product, Engineering at TIME, who offered a unique perspective on the power of leveraging AI for publishers.
From
-
Behind the News
Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”
Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their “analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.”
From
-
Behind the News
Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven’t been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the data correctly?
From
-
cookies
Embracing the Cookieless Future: Publishers’ Opportunity to Take Control
With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem, says Keith Petri, CEO, lockr. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.
From
-
Behind the News
Linear TV, New Soft Drinks, Foreign Auto Brands, and Nostalgia Reigned Supreme at Super Bowl LVIII
According to ESPN, Super Bowl LVIII averaged around 123.4 million viewers, and advertisers pay top dollar to feature their ads during the Super Bowl every year because they know they will reach a large audience. But the real question is, who took the advertising crown? According to AdImpact’s viewership data and day-after advertising analysis, certain categories remained popular, such as beer and sports betting commercials remaining popular.
From
-
Behind the News
Digital Advertising Needs a New Class of Cookies
The IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.
From
-
AI
5 Ways Publishers Can Actually Use AI
Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
From
-
AI
AI Comes to Digital Audio Advertising – and It’s Improving Personalization
The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in digital audio advertising.
From
-
AI
John Pasmore’s Inclusive ChatGPT Alternative, Latimer, Champions the Fight Against AI Bias
In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American inventor Lewis Latimer, Latimer is now available as a more inclusive alternative to ChatGPT.
From
