Ad Ops

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  Publisher Pulse: Key Revenue Drivers and Strategic Shifts for 2024-2025

  As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it as a critical revenue driver. Programmatic advertising, audience data monetization, and strategic partnerships also feature prominently, underscoring the diverse avenues publishers are exploring.

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  The Crucial Role of Data Clean Rooms in the Future of Digital Advertising

  Worldwide, finding a consensus on nearly anything is just about impossible. Yet, when thinking about the way people interact with brands online, there are two glaring truths: consumers demand personalization and privacy in nearly equal measure. Data clean rooms can be a conduit for advertisers to continue offering highly personalized experiences while also respecting consumer privacy.

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  AI

  What Should Mobile Marketers Know About the Android Privacy Sandbox Launch?

  As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Luckey Harpley, Staff Product Manager at Remerge, sheds light on what this means for the future of mobile marketing and how to navigate this new landscape.

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  The Data Warehouse Has Replaced Many DMP Functions, but Is It Enough for Publisher Data Monetization?

  As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue growth in this privacy-centric era.

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  AI

  Conquering the Streaming Wars: An Advertisers’ Guide to Reaching Audiences in  Fragmented Media 

  Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences. 

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  Behind the News

  The Perils of Hashed IDs: FTC Reasserts They Are Not Anonymous

  In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies’ claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly random strings—does not render data anonymous. 

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  Decoder

  How Bid Shading and the $12 Billion Political Ad Boom Could Impact Publishers

  Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.

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  Google’s Cookie Curveball: What’s Next for Buyers and Sellers?

  Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies.

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  Inside the Buy Side

  Google’s New Cookie Plan: Empowering Users, Shaping Advertiser Strategies

  While the future state of retargeting following Google’s shift away from 3PCs is still evolving, it’s unlikely that a single tactic will emerge as the solution. Instead, advertisers will need to leverage each of these tactics in concert to maximize the value of their retargeting efforts. 

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  Behind the News

  Does APRA Do More Harm Than Good For Personalized Advertising?

  The race to a federal U.S. data privacy law has been a slow trudge to victory, and the American Privacy Rights Act (APRA) is no different. APRA could drastically change digital advertising. By requiring explicit consent for using sensitive data, APRA could potentially hinder small businesses and publishers, threatening their ability to effectively target and personalize ads.

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