Ad Ops
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Inside the Buy Side
From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns
As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.
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Decoder
What Are the Top Data Clean Rooms Solutions?
You must dig deep into each PET solution, to decide which works best for your business goals. For instance, how do you decide which Data Clean Rooms (DCR) fits best? We analyzed to discover seven of the top Data Clean Room solutions to help you find the perfect fit for elevating your business’s data strategy.
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AI
What Is the Role of AI in Mobile Measurement and Attribution?
Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As AI technologies evolve, their impact […]
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Inside the Buy Side
The Open Web Isn’t What Advertisers Think It Is
As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.
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Elearning
Digital Publishers Reveal Key Growth Strategies
The on-again/off-again deprecation of cookies, concerns over MFA sites making programmatic advertising risky, and the rise of generative AI search decimating referral traffic.
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Scottsdale Publisher Forum
Cultivate Your Career. Collaborate with Your Peers. Let’s get together this November to discuss the most impactful strategies to amplify your audience.
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Inside the Buy Side
Retail Media: As Important for Brand Builders as Performance Marketers
Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.
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Behind the News
Google’s $250 Million ‘Gift’ to California News – Is It Really a Gift or Just a Clever Tax Dodge?
Google’s $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.
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cookies
What Happens When Google Can No Longer Set the Rules for the Web?
Google’s recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.
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Inside the Buy Side
The Cash Crunch Conundrum: How Extended Payment Terms Stall Ad Tech Innovation
Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.
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