[Catalog Age] On the heels of last year’s launch of Boston Proper Sport, the cataloger will mail 2.5 million copies of a 76-page travel apparel catalog in March, said resident/CEO Michael Tiernan.
The Boca Raton, FL-based women’s apparel mailer, which raked in $84.5 million in direct sales in 2003, will mail half of the catalogs to its house file.
Boston Proper targets women ages 35-55 with a household income of at least $75,000. The core title sells fashion-forward clothing; Boston Proper Sport specializes in apparel for yoga, jogging, and other athletic endeavors.
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