Bombay Sapphire, the gin distiller, has tapped Draft London to create a new on and offline customer direct marketing program.
The budget was not disclosed.
Draft will be developing e-mail activity, discreet third party partnerships and two or three separate DM executions.
A soon-to-be-unveiled Web site will reportedly form the backbone for these elements. Visitors to the site will be able to register for tickets to the events, as well as receive regular updates and offers via e-mail and direct mail.
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