Bojangles Famous Chicken and Biscuits, the quick-service chain known throughout the Southeast for its down-home biscuits and sweet tea, is making the first leap online in the chain’s 30 year history with a digital presence in the Facebook social network.
Visitors to the company’s profile page can post messages on the Facebook Wall, use the forums to discuss topics such as where the chain should expand into next, why customers can’t get an Egg-Bo Biscuit outside of certain markets, and whether Bojangles’ special French fry seasoning, sold in the restaurants, is also available in retail groceries.
Right now, visitors to the Facebook page, which has about 5,000 fans at press time, can also take part in a poll asking “What’s the best thing on the Bojangles menu?” They can also submit Bojangles photos via Flickr and watch video of the Charlotte NC-based chain’s recent TV spots. Those ads are also available on YouTube.
Eric Mower and Associates, the agency that handled the Facebook initiative for Bojangles, found that thousands of users and hundreds of discussion groups within the network were already talking about how much they loved the products and missed the brand.
Upcoming additions to the page include news about local restaurant events users can attend. Visitors can also click through to the main Bojangles Web site, or to specific pages detailing the company’s mission and products.
Bojangles has about 400 locations in the Southeast and Mid-Atlantic states.
For more coverage on interactive marketing
Related Articles:
Network
