These 97,379 motor and sailboat enthusiasts have made purchases from either the company’s direct mail catalog or from one of its retail stores. Typical merchandise offerings include furniture and parts, as well as clothing and canvas covers. The firm also provides its customers with boat buying information such as insurance quotes, loan applications and classified ads.
Cost: $90/M
Selections: Credit card, gender, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448
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