BMW New Zealand Taps Draftfcb Auckland

BMW Group New Zealand has selected Craftfcb Auckland as its advertising agency.

The budget was not disclosed.

“We believe that bringing Draftfcb on board as our communications partner will help drive the brand and grow our business in New Zealand,” said Mark Gilbert, BMW Group New Zealand managing director, in a statement. “Their approach was comprehensive, from brand to dealerships, which is important for our sustained growth.”