Satisfaction Guaranteed?

Posted on by Chief Marketer Staff

I ran into a good post asking does “satisfaction guaranteed” mean anything today? I guess some guy tried to sue his dry cleaner for $54,000,000 because they lost a pair of his pants and had a sign that read “satisfaction guaranteed” in the place. Must have been a really nice pair of trousers.

For years companies like LL Bean, Lands’ End, Omaha Steaks and other well known names have relied on satisfying their customers. The guarantee helps direct marketers be more credible and sell more stuff. Personally, if my dry cleaner lost my pants, I’d ask him for $5 bucks.

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