Big Fat Marketing Blog
Real-Life Sales from a Digital Runway?
Getting featured in the Bloomingdale
Social Media’s Hypnotic Spell
Over the weekend and to tie into Tim Parry's recent post, I read an interesting article on Social Media, its pros and cons and how it can be a classic case of marketing that's "too good to be true." I have been in this game a long time and have seen ...
Can Facebook, Twitter and Blogs Help Grow a Business?
My apologies to those who attended the Retail Marketing Society's Nov. 18 luncheon, in which you were a great attentive and curious audience for my session, "Social Media: Can Facebook, Twitter and Blogs Help Grow a Business?" I owe some of you an ...
Susan Boyle: Act II
Good for Susan Boyle! The "Britain's Got Talent" and YouTube sensation can now claim to have the best-selling debut album of 2009 and that she's a world-wide recording star. Again, this demonstrates the almost unbelievable power of the internet (ask ...
This Idea Really Blows–But in a Good Way
Oh my goodness. So many nasal/ad lingo puns, I just don't know where to start. This is nothing to sneeze at. Forget wanting eyeballs
USPS Employees Weigh In On Future Business Model
What will the future business model be for the U.S. Postal Service? The Postal Accountability and Enhancement Act of 2006 requires the Government Accountability Office (GAO) to complete a study on the future business model of the Postal Service by ...
Spin the Wheel Mexican Style
A relatively unknown Mexican chain is testing an interesting concept: bring in a valid coupon
TNT’s New Series Promo: Looks 10, Dance 3
A few weeks back I received an unusual mailing from TNT. The box, styled to look like a slightly oversized cassette tape holder, turned out to be a promotion for the new series "Men of a Certain Age." I opened it to find a USB drive shaped like a ...
Done Your Shopping Yet?
Black Friday is gone and Cyber Monday is a memory. How was it for you? In Chief Marketer's informal "Daily Special" poll last week, 36% of respondents said they'd be out fighting the crowds on Black Friday, compared to 7% last year. Twenty-four ...
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