The Smartest Products of The Last Decade
Here they are, according to Inc Magazine. Note the number that are driven by direct response marketing! Who said that we direct response pros are staid and ...
Big Fat Marketing Blog
‘Tis the Season for Customer Service
It's beginning to look a lot like
Letterman Takes a Cruise in NM Cupcake Car
Talk show host David Letterman took one of Neiman Marcus
American Girl Homeless for the Holidays
We're four days away from Christmas, so you'll be forgiven if you think the biggest controversy in the toy box is the scarcity of Zhu Zhu Pets. Earlier this year, Mattel subsidiary American Girl has introduced a new doll this season named "Gwen." And ...
Holiday Humbugs
It
Pepsi to Buck the Bowl
Word came this morning via the Associated Press that PepsiCo will sit on the sidelines during Super Bowl XLIV, for the first time in 23 years. During that time the company has been known for its big-budget commercials featuring big-ticket music stars ...
The New Marketing Positioning of Stoli
It was the first imported vodka into the US market in 1946 and still has a decent market share and presence. They were also the first to add a flavored vodka to the market. However, the folks at Stoli have seen a dip in US sales and decided to once ...
Mail-in Rebate? No Thanks.
I
Why Marketers Should Care about a Google Phone
Suppose someone came to you in December 2006 and advised you to start thinking about a mobile brand strategy, and fast. The reason: a computer company was about to unveil something that would take marketing over wireless devices to a whole different ...
MCM Awards: Call for Entries is Open
Are you ready to be recognized? It's time to enter your catalogs and Websites in the MCM Awards! In honor of the 25th Anniversary of the competition, we
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