Big Fat Marketing Blog

Those who follow the late night TV wars know that NBC is retreating to a past position, moving Jay Leno back to his 11:35 p.m. foxhole and moving Conan O'Brien

Full disclaimer here: Lego really doesn't need to do anything else to build brand loyalty in our house. I have two little boys, and Santa brought a lot of Legos down our chimney at Christmas. My husband grew up loving Lego, and has a flair for building ...

AHHHHHHHH..It's good to be back. I was dealing with the loss of my mother so I needed to regroup...back to the madness that lives inside my head;) Talk to any garden variety hippie :) and they

Here they are, the commercials designed to get all Americans to complete the Census 2010 questionnaire. The census effort is one of the biggest market-research project's this decade. They will spend North of $15 billion to count the U.S. ...

Remember when mail order was really mail order? Now it seems old-school to phone in an order vs. going online. But once upon a time you had to mail in your check, money order or even cash, along with your printed order form. (Then of course you had to ...

If you've seen it in a theater,you may know by now that James Cameron

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If I look back at articles I wrote in 2009, " Twitter Better for Nonsense than Business Sense" may have to be my favorite. It wasn't just because it was a hot topic - one that may define the year in marketing - but because of the comments it received. ...

Long before Catalog Choice, long before the DMA's initiative to cut mailbox clutter, comedian Andrew Kennedy's father had this whole whole junk mail removal thing all figured out. Here's a clip from Kennedy's Comedy Central special (scroll down, the ...

It used to be that your local radio station would make an announcement on Christmas Eve that Santa Claus was spotted in the area that used to send children into delirium. Now, you can track Santa online. Since 1955, when Sears mistakenly printed ...