Big Fat Marketing Blog

Goodbye, Mr. Greco

|  by Melissa Dowling

You have to give John A. Greco Jr. credit for making it to 2010 as president/CEO of the Direct Marketing Association. Thanks to the nasty fight for DMA proxy votes just before the group's annual board meeting on Oct. 18, I thought Greco would be a goner ...

Scribbles Episode 11: Tag Line 2.0

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of ...

Who’s Doing What For Haiti

|  by Tim Parry

It's been five days since the 7.7 earthquake left Port-au-Prince in ruins, and governments, individuals and corporations have pledged what they can to help with the relief efforts in Haiti. Based on press releases, here's a quick rundown of which ...

Marketing Can’t Overcome Bad Customer Service

|  by Chief Marketer Staff

I have been preaching about this for years. Still, in this day and age, I am appalled at the amount of pathetic customer service that goes on. Google, a company I am a huge fan of, is demonstrating their ineptitude with the recent launch of their ...

Hello, I’m the Lonely MCM Awards Guy

|  by Tim Parry

I'm the lonely MCM Awards guy, and I'm waiting for your entries. I kind of feel like Charlie Brown, camped out at the mail box, hoping the Little Red-Haired Girl will send him a Valentine. Maybe I'm just being wishy-washy. I know there were a lot of ...

PRC Chair Wants To Hear From You

|  by Jim Tierney

Postal Regulatory Commission Chairman Ruth Goldway, who assumed the reins of the PRC last August, wants to hear what you have to say. Goldway hopes to generate a national conversation on key issues affecting the U.S. Postal Service

Ahhh, Life is Good for Bert Jacobs

The founders of Life is good, the T-shirt brand that found wild success in the simple concept of spreading optimism, sold the shirts from a van that the two brothers wound up and down the east coast for five years. The brothers, Bert and Johnnie, ...

Sears Has the Geolocation Right, Demographic Wrong

|  by Tim Parry

Give Sears an "A" for targeting me with this e-mail based on my zip code, but the offer is a bust... unless they think I've wasted precious time at the gym. Sears says my bra may not fit right. I can register to go to a custom fitting at the Danbury, ...