P&G’s Janet Fletcher Recounts a Day in Vancouver
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Do you, like me, often question things and have a hard time making sense of it all? * For instance, do you contemplate all the publicity-- before and after -- all the Super Bowl ads receive and wonder, why do so few people talk about the sales ...
Last October Postmaster General John E. Potter called fiscal 2009
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What a difference a year makes. Back in Jan. 2009, mailer industry groups chafed at the idea of the U.S. Postal Service cutting out a mail delivery day as a means to save money. To see what they said then, click ...
Who says biblical scholars don
In covering the multichannel business, we at MCM tend to use the terms
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Many mailers have been leery of the Intelligent Mail Barcode (IMB) since the U.S. Postal Service began accepting mail bearing the new 65-bar barcode last May. Unanswered questions of cost and return on investment have hindered some from pursuing ...