Big Fat Marketing Blog

Facebook Swapping Fan Love for “Like”

April 3, 2010 |  by Brian Quinton

If you

E-mails We Love: TripAdvisor

April 3, 2010 | 

Attempts to be clever on April Fools

Activity-Based E-mail Segmentation: a Follow-up

April 3, 2010 | 

A few weeks ago, Neil M. Rosen of eWayDirect wrote an article for the e-newsletter I edit, E-mail Essentials, about the importance of segmenting your e-mail file by subscriber activity

New Vampire Database Really Bites

April 2, 2010 |  by Beth Negus Viveiros

It's April 1, so you know you have to be on your toes. But this year, you needed to cover your neck too. AccuData e-mailed its customers a datacard this morning for a hot new compiled file, "Born into Darkness," offering an undead universe of 9.8 ...

Brands Just Wanna Have Fun

April 2, 2010 | 

High praise to Volkswagen for translating their Brand heritage of "fun" into something real. This time they're running a social experiment to see if people would take the stairs more often if it were more fun to do. Apparently, they would. The ...

Has Snatter Put the Pull into Social Media?

April 1, 2010 |  by Brian Quinton

One problem with

How Else Would You Advertise for a Wooly Mammoth?

April 1, 2010 | 

The Field Museum in Chicago is turning heads, literally, with furry outdoor media placements. They're placed right in the heart of the city, and have everyone talking. The work promotes the first-ever US appearance of an actual Wooly Mammoth, and ...

Can the Postal Service Survive Five-Day Delivery?

April 1, 2010 |  by Larry Riggs

Now that the U.S. Postal Service has formally asked the Postal Regulatory Commission for its

Tweet, Tweet, Tweet, Tweet, spam!

April 1, 2010 |  by Chief Marketer Staff

Here we go again. I really like Social Media and have seen it work, but it looks like Twitter is going the way of email and other social media by allowing folks who Tweet to get paid for their efforts. I guess I am old school, as I admit I have an ...

Perfect Branded Promotion.

April 1, 2010 | 

Finally, an interactive video game manufacturer is running a promotion that leverages the game content AND the DNA of the game itself. It is, in a word, perfect. It's MLB2010 from 2KSports. The first person to pitch a perfect game wins $1,000,000. ...