Because you never get a second chance to make a first impression, the welcome e-mail, in which you thank someone for opting in to receive your messages, is critical. Alas, all too many marketers seem to think that simply responding with a confirmation ...
Nashville
So Twitter has finally committed to advertising. Big deal or not? Here's what PC World has to say. Personally, I will just avoid the ads, just like I do on Google, Facebook and ...
Research suggests that one motive for brands getting involved in social media is fear
The DaffysBang cross-channel campaign has the potential to be great. But in its current form, it highlights the retailer
When it comes to mobile-marketing and permissions, it doesn
Thanks to Susan Davis of Paradysz Matera for telling me about the message at SmithAndHawhen.com that it's going to become some sort of social media site. Target Corp., which acquired Smith & Hawken and ownership of SmithAndHawhen.com the from The ...
A Multichannel Merchant staffer received a CB2 catalog from Crate & Barrel last month. Well, she received most of a CB2 catalog, since it appears that a quarter of the book was lopped off along the right edge of the pages. The book looks like a funky ...
In recent years, there has been a good amount of chatter about how skinny J. Crew models are. Well, that discussion escalated this month in reference to the company's spring collection catalog. One model, in particular, Magdalena Frackowiak, seems ...
1-800-Flowers president Chris McCann stars in the season finale of CBS-TV's Undercover Boss this Sunday. All I can make out from this trailer is that he may not be cut out for arranging, and that he seemed to look all too familiar (even with the beard!). ...
