Ever see a promotional item and wonder who in God's name would want that in their house? That's how I felt about the pillowcase featuring the new Burger King brunch menu on one side and the King himself on the other. Over the weekend, I saw a ...
Call it the Marvell-ous exercise: A group of employees brainstorm about schemes their organization could undertake, had it but world enough and time. The one rule of the discussion is that considerations of cost and manpower must be ignored. Done ...
Maybe it's just me feeling cranky on a Friday, but I am getting sick and tired of continually reading, hearing, seeing and being told that Social Media is so awesome because it does such a great job of creating engagement. Let me ask this: What's ...
Bad me: I forgot that April 22 was Earth Day. But plenty of e-mail marketers didn
I had entirely too much fun yesterday morning talking to the good folks at Lamar Advertising, who were hip enough to hop on the Team Coco bandwagon by publishing Conan O'Brien's tweets on 224 of its digital billboards across the country. You can ...
You might think that a room full of catalog company executives and suppliers would be slightly hostile in the face of a U.S. Postal Service bigwig talking about how the USPS is here to help catalogers. And that is kind of what happened during the ...
Did Lane Bryant pay ABC not to air its lingerie commercial? Surely the plus-size apparel company is getting much more mileage over ABC
Advertising used to be told in thirty-second increments, a barrage of information or imagery swallowed up in one short gulp. Not anymore. Because advertising is consumed differently, marketers must communicate differently. Hulu is a great example. ...
I was searching for an image of a very old ballplayer, on a very old tobacco baseball card, the other day, and got this ad placement. This is where blind segmentation goes awry, 'cause i can only assume the magical anti-aging pills are aimed at ...
Time is Twitter
