E-mail marketing on the go
Apple announced its newest iPhone this week, which means business folks will soon have a new gadget that they can
Big Fat Marketing Blog
And The Best Commercial of the Year is…
Here it is, the best commercial of the year. Do you ...
A Lesson For Pure Plays?
A comment attached to a story in Multichannel Merchant about a pure play E-tailer launching a print catalog said the following:
The Following Mobile Sites Irked Me Tuesday
You get what you pay for: When I upgraded my smart phone back min November, I went with the free one. The E71x runs on the Symbian platform, and we're living in an iPhone and BlackBerry world. Funny that I was having problems with it on my trip to ...
Twitter: So Easy Even a Dog Can Use It
This post started out as a primer to Twitter that I was asked to put together for several of my colleagues. The request came just a week after I explained the joys of tweeting to some friends over dinner. So I figured that, rather than just writing a ...
Oops, Let’s Do It Again!
Losing the Beauty Pageant but Winning the Talent Contest
One question that serious measurable marketers face all too frequently is this: Are you sure this creative will work, it
E-mails We Love: The Container Store
How do you gather enough information about subscribers so that you can personalize your messaging without asking for so much data that you scare them off from opting in? The Container Store waited several weeks after I subscribed to its marketing ...
An Anonymous Call Prompts McDonald’s 12-Million “Shrek” Glasses Recall
It was an anonymous call to the California office of Congresswoman Jackie Speier that kicked off the investigation that led to the massive recall of 12 million Shrek-themed glasses sold at McDonald
Will AT&T Wireless Stunt Mobile Growth?
Just when you think mobile is beginning to take off, AT&T Wireless announces it's new pricing options, which means new iPhone and iPad customers will no longer have unlimited Internet access on those devices. Actually, I take that back - that plan is for ...
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