Car Door to Car Door Saleswoman
One recent afternoon, I left my home office to run an errand. There, tucked under my windshield wiper, was a mimeographed flyer. This was a little unusual. I live in a very residential suburban area
Big Fat Marketing Blog
Getting the Gist of Foursquare and Gowalla
Foursquare, Gowalla, now I get the gist of you! After listening to Foursquare co-founder Dennis Crowley and Gowalla CEO Josh Williams talk about their location-based social media platforms today at TWTRCON, I can see the benefits for the marketer as well ...
Image-Conscious, Imageless E-mails
Surely this can
Are You Attending Or Even Looking For The Correct Funeral?
It
Burn Your Loyalty Card!
The New York Times recently noted one of the most positive developments for loyalty marketers since platinum stopped being merely a precious metal and became an aspirational adjective. In
Daystar Data Group Takes a Chance on Pure Plays
Jim Calhoun, founder and president of Daystar Data Group, made a last-minute decision to exhibit at IRCE 2010. His reason? Pure play Web merchants are coming around, and understand that participating in a direct channel can help them build their ...
Video: An Inside Peek at Diapers.com’s Fulfillment Centers
Very cool look inside Diapers.com's fulfillment operations. It's interesting for our O+F audience... and fathers to be like me. Thanks to Beth Reed, our group's audience development manager, for the find. I'll dig into its social media at another ...
This is One Crappy Cake
An MCM colleague brought in RSH
Would you like some Creme Brulee with your Chevrolet?
Apparently someone has found an internal memo from Chevrolet's VP of Sales and Service Alan Batey and VP of Marketing Jim Campbell that told employees to stop using the word "Chevy" when referring to Chevrolet automobiles. GM, Umm General Motors, ...
Talbots Tries a New (Super)Model
Womenswear cataloger/retailer Talbots is hoping that a one-time Vogue cover favorite will help it shed the aura of New England fustiness that continues to cling to its fashion offering. I
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