Big Fat Marketing Blog

A recent e-mail blast from the American Catalog Mailers Association warns catalogers of a potential

In the past, I've written happily and proudly about the fact that I'm a major comic book geek. And like most fans of comics, I love to see people get introduced to the medium. That's why we love Free Comic Book Day so much, because it gets newbies ...

The much-beleaguered U.S. Postal Service has a rare chance to show leadership now if it can seize the moment. This past week, the USPS Office of the Inspector General came out with a report saying the postal service could save as much as $342 million ...

The sky is falling! E-mail is dying! Or so says Chicken Little, aka Facebook

Last month I caught some flack for a blog post in which I noted that while the recent L.L. Bean catalogs were damn-near perfect, they risked being a bit dull. Having just seen the Summer 2010 edition of the L.L. Bean Women catalog, I

Six Flags Entertainment and Walmart Stores, Inc. have just partnered to offer customers discounts to Six Flags when shopping at Walmart. The two companies couldn

Having been a practicing direct response marketing professional for nearly 25 years, I have discovered a few truisms. One that stands out these days is that strong opinions in direct marketing can prove to be detrimental to success. By way of ...

Heh. Every once in a while, you just gotta admire a bit of inspired marketing silliness. To promote their new album, Devo is holding an online listening party

Does the marketer pull the customer in with Foursquare, or does the customer interact with the brand by sharing his or her location? Dennis Crowley, co-founder of location-based mobile site Foursquare, ...

The Twitter conference known as TWTRCON made its way to New York yesterday, and coexisted with the DMA's Digital Marketing Days. I spent a good portion of my day there yesterday, pretty much to see if i have this whole Twitter thing figured out. Here's ...