Big Fat Marketing Blog

What Would YOU do if YOU were Google?

|  by Chief Marketer Staff

It seems Google, a company I greatly admire, has a conundrum on its hands: what to do with the treasure drove of data it has at its disposal. The key issue, of course, is over-stepping privacy boundaries which can lead to consumer mistrust and ...

News Flash: Men (Still) Don’t Like Shopping

|  by Richard H. Levey

There are certain physical acts males enjoy. Some of these are focused on striking one inanimate object (baseball, football, golf ball) with another (a bat, a shoe, a club). Others involve consuming items the approximate size of a sports coupe

E-mails We Love: Shape fx

Two messages from Shape fx, which specializes in figure-enhancing womenswear, have been biding their time in the E-mails We Love inbox. Both stand out because of how the content of the message lived up to the promise of the catchy subject lines. The ...

Flying Donkeys and Screaming Children

Did you hear this one? A couple of entrepreneurs over in southern Russia wanted to promote their parasailing business to holiday beachgoers lounging in the sun on the Sea of Azov. So they strapped a donkey to a parachute and sent it soaring into the ...

Marketing Lessons from “Dear Girls Above Me”

When I contacted Charlie McDowell for an interview regarding the success of his blog, Dear Girls Above Me (DGAM), the goal was to glean tips for gathering social media fans and followers. Since its launch in December 2009, DGAM has garnered nearly ...