Miami Ice: Winter Storms Make Presence Felt At NCDM
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Big Fat Marketing Blog
Don’t Let the Email Grinches Get You Down
Before I jump right in to analyzing the 701 Christmas season marketing emails I received last week, I want to call out a company that would do the Grinch proud: Dr. Leonard
RIP, A.J. Wright
Just when I thought I was finally over Steve & Barry's, two years after that single-channel retailer's demise, I've been hit with another ton of bricks. TJX announced today that it's closing all 162 of its its A.J. Wright stores. That means ...
Unlearning Formal Communication Strategies In An Informal World
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A Timely Prize for the Backbone of America
Marketers rack their brains to offer prizes that will pull players into sweepstakes and contests: entertainment packages, trips to exotic locations, barbeque grills, free gas for a year. The goal, of course, is to immerse the consumer in the brand and ...
November’s Top Five Blog Posts
Once again, posts about the Postal Service topped the list of the month
Will Congress Consider USPS Pre-Payment of Retiree Benefits?
As the U.S. Postal Service continues to lose billions of dollars annually, the largest contributing factor to that unfortunate bottom line has been its obligation to pre-pay retiree health benefits to the tune of more than $5 billion a year. That was ...
2010 Marketing Predictions Revisited
Every year I try and foresee what the coming year will bring from a advertising and marketing vantage point. Here's what I predicted for 2010 last December: Here
Signs Mixed On Holiday Season Spending Pullback
A couple of holiday shopping reports published a week ago posed a disturbing question: Had consumers gotten most of their holiday shopping out of the way early, and were December sales going to lag? A week ago, a story on CNBC.com postulated retailers ...
Digging Out from the Cyber Monday Emails
Last week I was feeling a bit smug about having read and analyzed all 563 holiday marketing emails I received the week of Thanksgiving and Black Friday. Got that out of the way, I said, smugly, to myself. The next few weeks should be a cinch in ...
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