Big Fat Marketing Blog

USPS Money Woes Worsening

|  by Larry Riggs

Once again, the cash-strapped U.S. Postal Service is apparently beset by problems beyond its control. On the one hand, the Postal Regulatory Commission (PRC) found that catalogs are not pulling their weight cost-wise under the Postal ...

Direct Mail We Love: Lego Club Magazine

|  by Beth Negus Viveiros

A more accurate headline might be "Direct Mail My Kids Love." When the Lego Club Magazine arrives, my boys get as excited as Navin R. Johnson when the new phone book arrives. The magazine is an impressive hybrid of advertising and relationship ...

Another Legendary Pitchman Leaves Us

|  by Chief Marketer Staff

Does the name Elmer Lynn Hauldren ring a bell? If not, it's because he didn't sell bells, but carpeting. Lots of it. He was best known as the Empire Carpet Man, and he passed away at the age of 89 on April 27th, 2011. If you grew up in the ...

Is It Panic Time For Catalogers?

|  by Jim Tierney

Anyone who reads Multichannel Merchant on a regular basis knows about the potential massive postal rate increase coming in the next year or two for catalogers. Some industry experts believe the U.S. Postal Service will phase the increase in over a span ...

Aflac Finds its New Voice…

|  by Chief Marketer Staff

The new duck will be done by a man from...Hugo, Minnesota. Here are the details, complete with a video of the new commercial that introduces the new quacker, courtesy of USA ...