Big Fat Marketing Blog

Clinique’s Customer Service is a Thing of Beauty

|  by Beth Negus Viveiros

A recent interaction with Clinique.com provided a great first-hand view of the right way to provide integrated customer service, across social media, phone and email. Now mind you, I don't wear a lot of make-up but I do have a few favorite brands, ...

Has Spiegel Brands Lost Its Relevance?

|  by Jim Tierney

Spiegel has been in and out of bankruptcy a few times since 2003. Not a good sign. And just last week Signature Styles, a division of private equity firm Patriarch Partners formed two years ago to purchase Spiegel Brands, filed for Chapter 11 ...

Google Doodle: Music to my Marketing Ears

|  by Chief Marketer Staff

Google just gets it. Yesterday, to honor the birthday of Wisconsin-born guitar legend Les Paul, their home page logo was a "Google Doodle" that had the shape of a guitar with 10 strings that you could play with your mouse, record and email or upload ...

Is Charming Shoppes Trying To Sell Fashion Bug?

|  by Jim Tierney

If you listen to the rumors, that seems to be the case. Charming Shoppes, which has owned and operated the Lane Bryant plus-size women's apparel stores since 2001, is trying to right its ship after Anthony M. Romano was named president/CEO of the ...